GROWTH MARKETING & LEAD GENERATION CONSULTANT
SPECIALISING IN
AI POWERED GROWTH MARKETING FOR:
B2B & B2C SAAS
FINANCIAL SERVICES
REAL ESTATE
SERVICE BASED BUSINESSES
MY RESULTS TILL DATE
0
+
YEARS
0
+
CAMPAIGNS
0
k+
LEADS GENERATED
0
k+
CALLS BOOKED
$
0
+m
REVENUE GENERATED
I BUILD
AI POWERED
GROWTH SYSTEMS
TRUSTED BY AUSTRALIA'S TOP BRANDS
MY SERVICES
Lead Generation
User Acquisition
AI Agents
Automation
Marketing Analytics
Funnel Optimisation
CASE STUDIES
Added $2m+ MRR in 60 days.
Envato is a global digital marketplace that connects creators with millions of customers, offering high-quality creative assets such as themes, templates, graphics, video, audio.
The Challenge:
Envato needed to scale content volume and content creators on their platform.
How Did I Do It?:
- Paid Ads: Tested 200 + ad variants and scaled reddit + meta ads.
- Outbound Acquisition: Built prospect lists of 5000+ content creators and leveraged targeted offers to drive platform signup.
- Conversion Optimisation: Optimised onboarding funnel to improve downstream conversion rate.
The Outcomes:
- 26% improvement in conversion rate in 60 days.
- 600K new content items added to the marketplace.
- $2m in estimated MRR uplift
1100+ New Customers For Airwallex UK
Airwallex is a global fintech and financial infrastructure company that enables businesses to manage financial operations seamlessly across borders.
The Challenge:
In 2021, Airwallex expanded operations to the United Kingdom as a challenger to big banks and fintechs. Our goal was to generate a new customer base from scratch.
How Did I Do It?:
- Multi-channel campaigns: Deployed multichannel campaigns across paid search, out of home and video to drive significant growth.
- Vertical specific prospecting: Deployed vertical specific via outbound campaign across e-commerce, finance
- Offer testing: Optimised onboarding funnel to improve downstream conversion rate.
The Outcomes:
- 1100+ new customers added
- scaled valuation by ~ $150m in EV.
-22% Decrease in Cost Per Lead in 30 Days
Local Agent Finder’s mission is to connect Australian homeowners with the right real estate agent for their needs.
The Challenge:
Local Agent Finder
How Did I Do It?:
- Geographical Personalisation: Each homeowner is intrinsically linked to a certain geography. Through targeted and personalised content i improved conversion volume decreasing the total cost-per lead.
- Paid Search Optimisation: Optimised paid search campaigns to deliver bottom of funnel performance.
The Outcomes:
- 22% decline in cost per lead in 30 days.
- Scaled revenue by $8 million in a single year
TESTIMONIALS
"From day one, Hayaat hit the ground running, for various demand gen programs.
Not only was Hayaat a great marketer, but he also helped others develop their skills. His approachable nature and willingness to share his knowledge made him a valuable asset to the team."
Joe Romeo
Digital Marketing Lead, Airwallex
"Hayaat was a critical part of our growth team at Envato - super analytical and was a great guy to work with. Drove exceptional result in a short period of time."
Eddie Dostine
Head Of Growth, Envato
"Working with Hayaat was a game changer for LAF. His tailored advice and large professional network allowed us to execute on a range of very complex projects. Hayaat reduced our cost per lead by 27% in a single quarter."
Alex Lasry
CMO, Local Agent Finder
"When it comes to PPC and ad strategy, Hayaat is an expert. Hayaat took control of our advertising across Google, Youtube, Facebook & LinkedIn, and in under a year was able to reduce our CPL by 83% while maintaining a high volume of quality leads."
Harry Marsden
Marketing Manager, Activepipe
"Hayaat is one of the most skilled digital marketers I’ve worked with. Super reliable, deeply knowledgeable, and always delivers results. He’s been a key asset to our clients and the company."
Ben Mcarthy
Director, YeahMad
"Hayaat’s ability to engineer high-performing lead gen systems is world-class. He brings sharp data-driven thinking, deep channel expertise, and always ties strategy back to commercial outcomes."
Hamish Robertson
Brand Strategist, Reece